In this new web 2.0 world the company that communicates the most WINS. Previously, companies would need numerous approvals before a press release. Now a public company CEO is uploading his fishing trip from his The Flip camera http://www.theflip.com directly into Youtube or his corporate site.

The long approval process for communication is a thing of the past. If your company isn’t communicating daily online, you appear out of business.

I’m not talking about a formal press release, or a New York Times article. I’m describing the new online communication vehicles that are producing billions of online sales. The new online communication vehicles are blogs, social networks, and video sites. You should be producing content daily for these online communities.

It is time to stop over thinking all of your marketing, and start communicating daily.

There is no longer a need for a structured sales pitch or fancy marketing layout, just a sincere valuable message. If you provide a service, tell your personal story. A consumer is more likely to buy from you if they feel a personal connection. Everyone has a story. Tell yours.

Don’t get me wrong; there is a time and place for a great marketing layout and a phenomenal marketing message. In today’s online world companies are creating hundreds of videos and blogs a day. Do you have 20 minutes to create one? That is all it took me to type this blog.

Marketing | RSS 2.0 | comment | trackback > posted on Tuesday, June 3rd, 2008.