How to Launch an Internet Product
Launching an Internet based product can be very successful if done correctly. Don’t let it be a horrible experience. Below are some basic tips to making sure your product launch is successful:
1) Define Your Launch Date: Make sure everyone knows the day your releasing your product. That date should be shared in all of your emails and on all your WebPages. The more people see your date, the more anticipation builds. Also, NEVER change your launch date.
2) Create excitement: Make sure you consistently email your list about the launch date. Build excitement!! Create a 1 and 2 week until our product launch email. Then email daily (6 days til launch, 5 days til launch, 4 days til launch, 3 days til launch, 2 days til launch, TOMMORROW)
3) Create a Count Down Section on your Website: Every time someone visits your website there should be a countdown. It should feel like New Years Eve!!
4) Create Urgency: Your product launch should be shut down after 48 hours. Don’t drag it on. Make sure people know the product is only available for a short time. You can bring it back to the market in a month or two. Doing this will increase your initial sales. Not having an end date will decrease your sales.
5) Build Your Affiliate Relationships: The more people promoting your product the better. Everyone should be emailing during the “pre-launch” period. It just makes the excitement that much greater. Make sure you test all of the affiliate traceable links. If this part of your launch fails, you will fail!