Cleaning Your Email List.
To all you email and Internet marketers out there: here is the ultimate tip to increase your email deliverability.
Clean your List: Make sure you are emailing a clean data list.
These two buttons are your WORST enemy (FEAR THEM)
Your ultimate goal is to decrease someone clicking these buttons.
The more you promote to people that don’t want your services, the higher risk you have of getting blocked by the ISP (Yahoo, Google). If you have ever bought an email list, never ever mix that list with your double-opt in list. Purchased list will get your emails blocked every time.
Remember: It isn’t who owns the biggest list, it is who cleans and maintains their list wins. The higher your email delivery is, the more you can sell and promote your services. You can have a big data list, but if ISP’s block your emails nobody will ever see your email.
People always argue what email services provider is the best (iContact, EmailLabs, ConstantContact). These service providers are only as good as YOUR email list. Garbage in – Garbage out. Don’t evaluate a service provider based on their delivery rate, you define your delivery rate based on how much you spam. Evaluate these providers on their monitoring tools not a 99.9 percent delivery rate.
May 5th, 2009 at 6:55 am
amazing stuff thanx
May 24th, 2009 at 2:33 pm
This is a great blog I really do like marketing related blogs and yours is one of the best.